Ein lächelnder junger Mann in einem Safranya-Poloshirt hält eine offene rote Geschenkbox mit Safranprodukten, während auf dem Tisch weitere Safranya-Geschenkboxen und lose Safranfäden liegen, im Hintergrund ein ordentliches Büroregal.

Why the purchase price of saffron is not the same as the selling price – A look behind the scenes at Safranya

Many people are surprised when they see the price range of saffron: while a kilo can be had for around €1,000 in Iran, 1 gram often costs €8–15 online. At first glance, this seems contradictory – and it's understandable that outsiders find it difficult to grasp why a spice is so expensive and handled so differently.

At Safranya, we want to be transparent about how our prices are composed and why they reflect far more than just the purchase price.


1. Order quantity: Why small quantities are more expensive

Saffron is one of the world's most valuable spices. Those who buy several kilos directly in Iran benefit from very favorable prices per gram. However, the vast majority of customers don't buy in kilos, but in small quantities such as 1 gram or 2 grams .

At Safranya, every gram bag or jar is weighed, packed, and sealed by hand . This effort remains almost identical – whether packaging 1 g or 100 g. Therefore, the price per gram is significantly higher for smaller quantities.

Persian saffron threads of the Super Negin Plus quality, 1g in a glass jar; next to it, for better viewing, also saffron in the quantity of 1g on a small plate.


2. Quality & safety instead of quantity

Not all saffron is created equal. At Safranya, we exclusively offer high-quality saffron from Khorasan, Iran – a region renowned for its exceptional quality.

  • Each batch is tested in independent German laboratories according to DIN/ISO standards before being released for sale. (Link)
  • We pay strict attention to purity and aroma intensity – because unfortunately there are many counterfeit and diluted products on the world market.

These quality and safety standards incur additional costs, but guarantee that our customers receive exactly what they expect: pure, high-quality saffron.


3. Packaging that protects and brings joy

Saffron is extremely delicate. To preserve its aroma, we use special packaging. We also care about the environment and therefore use reusable, sustainable packaging.

  • Aroma-tight jars and containers
  • High-quality gift boxes , ideal for special occasions
  • Hand-bottled in Germany with attention to detail

This not only protects the product, but also makes the purchase a small experience.


4. Marketing & Knowledge Transfer

Many people do not know how versatile saffron is – whether as a tea for relaxation and better sleep , as an ingredient in the kitchen or as a luxurious gift.

That's why we at Safranya invest in:

  • Blog articles & recipes that provide inspiration
  • Photos and videos that make quality tangible
  • Storytelling that combines origin, tradition, and enjoyment

This work ensures that saffron reaches the right people – and thus contributes to the selling price.


5. Service & Logistics

Secure shipping is crucial to ensure your saffron arrives in perfect condition. We hand -pack every order, ship it reliably, and offer personalized customer service – because saffron is more than just a product to us.


Conclusion: The price tells a story

At Safranya, you're not just paying for a few red threads. You're paying for:

  • Fair origin from Khorasan, Iran
  • Quality tested according to DIN standards
  • Careful handcraft in Germany