In December 2024, our saffron products were available for the first time at the REWE Schäfer supermarket in Niederkassel . A selection of our online products, as well as an exclusive item – the Saffron Starter Box – were displayed right next to the spice shelf. Customers also had the opportunity to purchase our premium Khorasan saffron in a metal box. , very easy to pick up at the supermarket.
Niederkassel – between Cologne and Bonn on the Rhine
Niederkassel is located in the Rhein-Sieg district, directly on the right bank of the Rhine between the major cities of Cologne and Bonn. The town stretches for several kilometers along the river, combining proximity to two metropolises with a rather quiet, neighborly atmosphere – an ideal location to reach people who value quality, regional products and conscious consumption. ( Wikipedia)
Saffron tea, goat cheese and figs, Christmas cookies & many curious questions
On December 7th and 14th, 2024, we held our tasting days at the market. We had freshly brewed saffron tea prepared, and as a savory sampler, we offered roasted saffron-goat cheese figs as small bites. Visitors could also explore our Christmas cookies with saffron. Many customers were trying tea with real saffron for the very first time, while others only knew saffron from paella or their holidays. We were able to explain firsthand how to use our premium saffron. Properly dosed, why accessories like our saffron mill and saffron grater how helpful it is and what the different gram sizes are suitable for – from small glasses for beginners to sets like our gift boxes. .
Why customer feedback was so valuable to us
An important part of this initiative was not just the tasting, but the conversation . On site we were able to:
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to hear directly which flavors were particularly well received.
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learn which packaging sizes were really practical in everyday life
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understand which questions about effects, applications, and recipes kept coming up.
Such feedback from conversations and small, spontaneous customer surveys helps us to continuously improve our products:
We were able to gather ideas for new recipe cards, find out what an ideal starter box should look like, and which combinations in bundles – such as saffron plus a grinder or tea – were truly useful for you. In this way, a good product gradually becomes an even better offering that is much more closely aligned with your needs.
A complete success – thanks to you!
Our presence at REWE Schäfer in Niederkassel was a complete success : We had an incredible number of excellent, inspiring, and heartfelt conversations . We were delighted not only by the great interest in our saffron, but also by the openness with which you shared your opinions, experiences, and wishes.
Those who couldn't be there can still discover our products online at any time – such as our premium saffron. , matching accessories or our gift boxes – directly in the shop at www.safranya.com .
